DO YOU LOVE FACING THE ELEMENTS?
Don’t fight nature—let it fuel you.
You know how incredible you feel when you’re fueling your body with good things, when you’re on a workout #winningstreak, when you’ve qualified for CrossFit Open Regionals? Or you’re on track to crush your next marathon, with a lightness in your step, and a slightly smug feeling, because you know you’re pushing your body to the limit. You’re on fire, in every way possible.
But the demands of your uber active lifestyle—sorry, how many marathons are you at now?—while they’re essential for toning your muscles and increasing your endurance, they’re stressing out your face. Free radical damage occurs every single time you break a sweat. And that repeated squinting you’re doing as you’re closing in on that last kilometer, or when you’re exerting force to push through those burpees—is creating a repeated movement on your skin’s surface (and ultimately, deeper layers), setting those fine lines around your eyes. These small creases often appear as the earliest signs of aging, and before you know it they’re deeper, more stubborn wrinkles there to stay.
Which is why it’s important to show up for your skin the way you show up for your workouts. Putting consistent effort into your routine every single day will net you nourished, glowing skin that looks as healthy and vibrant on the outside as you feel on the inside.
Let’s assess the superhero that is your skin. It’s the largest organ in your body; your protector, and the first line of defense against the sun, the elements, and the outside world. It keeps you covered, has been with you from the very beginning, and bounces back from trauma such as sun damage like a champ. It deserves a little love, right?
The problem is, we focus on the things we eat with great detail (buy organic! Avoid GMOs like a D-list celebrity at a party!) but when it comes to what we’re slathering (and essentially, feeding) on our skin, we tend to assume it can handle whatever we apply to it. However, the ingredients in skincare can pass through skin, into the bloodstream and right to the cells themselves. We assume that if it’s on the drugstore shelf, it’s safe. While that’s technically true, not all products are designed with your skin’s best interest in mind. Some are loaded with synthetically-derived fragrances (which can translate into irritants) to make the experience seem more indulgent, others are packed with unnecessary fillers that provide no real benefit to your skin. When you’re working as hard as you are, filler is the furthest thing you need to help you reach your goals.
It gets trickier because there are no regulating agencies beyond Health Canada and the Food and Drug Administration (FDA) to keep those sometimes nasty ingredients from getting into your skin, so it’s vital that you take control of the situation and feed your skin with the goodness that it needs.
It starts by getting a handle on the ingredients that best serve your skin–like the person in your spin class you’re always trying to push yourself to keep up with—it can be an uphill and challenging mission at first, but in the end, it’s absolutely worth it to give your body the best treatment.
So push yourself to be a little choosier about the products you’re putting onto your skin, and into your body. In addition to eating clean, look for products that nourish the largest organ in your body. Our line of five stellar products will repair weather-battered skin, protect it from environmental damage and re-hydrate the lost moisture by giving you healthy-looking, vibrant skin.
Here’s how to get the skin you’re after.
Clean up your skin that has been exposed to all of the environmental aggressors on your late afternoon run with our gel-based cleanser Suck It Up. It contains activated bamboo charcoal powder to siphon out the dirt, oil, makeup and sunscreen that lingered on your skin’s surface throughout the day. Use it as soon as you get home—the skincare equivalent of removing your super uncomfortable workout bra.
Look Lively is an Advanced Firming Eye Cream which is a great way to treat the thinnest skin on your face with extra care. Key ingredients such as sea funnel, an ocean-based ingredient that functions like retinol to stimulate cell turnover (which slows as we age), to reveal firmer, smoother skin.
Restore lost moisture with Keep Em Guessing Face and Neck Firming Lotion. Royal jelly preserve restores bouncy texture to skin while reducing fine lines and wrinkles, while glycolic acid helps buff away dead skin cells to leave skin petal soft—after all of the hardcore effort you put in, you can look forward to the soft feel of smooth skin.
Take Your Time is our gel-based wrinkle fighter that keeps skin looking dewy, plump, smooth and radiant. This product calls upon hero ingredient hyaluronic acid, which draws moisture from the environment and plumps up skin as soon as you apply it. Organic aloe soothes, while plant stem cells help speed up skin’s recovery process and provides protection against oxidative stress (i.e., when the free radicals are trying to run the show).
Our Primed and Ready Toner is teeming with skincare’s number 1 essential: vitamin C. This skincare superhero brightens skin while thwarting off free radical damage. Think of this ingredient like a thousand mini boxing gloves fighting off environmental stressors with the same force you exert during a workout.
Everything in the Vital line is free of parabens, phthalates, and sulfates. With less of the filler, you can focus on getting those top performing ingredients that are rooted in nature straight into your skin—think of them as a cold-pressed, organic green juice for your skin.
Every single product in the line is designed to repair, hydrate and protect your skin from the demands you put on it, naturally to help you maintain healthy, vibrant skin. If you keep these three in mind, you don’t need to fuss with cupboards filled with unnecessary ingredients that are doing a disservice to your skin.
Now go on—crush those PBs, trim time off your PR—so you can get back to living your best life—in your very best skin.